Workbook

Notes, sketches, and other collected information from week one of this project:

Week 1: Thursday 27.04

Today we started to look at design styles and layouts for our website pages. We have also started researching a bit more in depth into our specific topic of plastic bag pollution.

We've narrowed down to a couple of visual styles that we both really like and have split this weeks homework according to our strengths. We will continue with researching, beginning to design our pages and writing our content for Monday's class.

Week 1: Monday 24.04

Our overarching theme is Waste. We have decided to explore the topic of plastic pollution in our oceans, with a focus on the problem in New Zealand. Our Small Action/Big Impact is focusing on using alternatives to single-use plastic bags.

Our target audience for this project is Millennials. We have chosen this group as Millennials are one of the largest consumer groups, along with being one of the largest users of the internet and social media. This buying power combined with a strong online presence, and a tendency to be more liberal and open to change than older generations makes Millennials a very powerful audience. Millennials are the next leaders, and the motivation for change comes from the top. These are the people we feel will be the biggest instigators for change in the immediate future.

Our homework was to create a moodboard to explore our design style and to find examples of great websites and motion graphics. We have included examples of these below.

Mind Map

Mood Board

Website Examples

Motion Graphics:

This one works very effectively with a minimal colour palette

Again, restricted colour palette and nice use of geometric shapes

Nice transitions, good pace, and simple, easy to follow graphics

Clever, with a nice use of geometric shapes, transitions, and again, the minimal colour palette

Nice use of centralised circle

Brief

Project Brief:

Working in groups of two, you will work through a series of exercises to identify small actions that we do in everyday life which can have a big impact – either negatively or positively. The impact could be an environmental, social or ethical one. For example, a small item (such as plastic shopping bags) can produce a cumulatively large negative impact on the environment. Conversely, a small behavioural change (such as turning off the tap while brushing your teeth) can produce a large positive impact if enough people do it.